Prosperity ONE, a small town, community credit union wanted a localized campaign in support of their various savings and retirement programs. The solution was simple. Different People. Different Plans.

The focus fell not only on the different stages in life when specific savings plans are needed, but also on the fact that people, by their very nature, are  different. Plans could be for retirees who are looking very short term, maximum gain solutions, while family’s could be looking towards their children’s future education and young professionals simply want to start their plans early.

The campaign was executed through community ad placements, backlit displays and direct mail collateral; including event handouts, direct mail pieces and statement stuffers. Clean. Simple. And, most importantly, presented a large financial institution look and sensibility.