This comprehensive project not only entailed a name change, but also included the development of a new brand style, and the launch of a redesigned website, amplifying the company’s commitment to innovation and transformation in knowledge consulting services.
Leveraging its years of expertise in brand strategy, BANG! Creative steered the rebranding process with a clear vision to reflect DAVY Communication’s unique, collaborative approach and its dedication to unlocking success for its clients. The new brand identity is a testament to the company’s evolution, embodying its innovative perspectives, transformative strategies, and commitment to excellence.
DAVY Communications’ redesigned website, also spearheaded by BANG! Creative, offers an intuitive, user-friendly experience. It showcases the company’s extensive service portfolio and underscores its mission to guide clients towards long-term growth and success. The website, www.davycommunications.com, serves as a comprehensive resource for organizations looking to leverage their institutional knowledge and grow.
Brand Design / Marketing Strategy / Creative Direction / Art Direction / Graphic Design / Copywriting / Consultation
NEEDS
DAVY communications formally D.K. Consultants Inc. needed a modern brand identity to reflect its innovative approach and services in the policy and procurement industry.
PROCESS
Research and analysis was conducted to determine current brand equity, uncovering that D.K. Consultants Inc. had little market value. The principals Debbie Davy PhD and Kenneth Davy are very well known, by name, in the policies, knowledge and procurement industry.
SOLUTION
Leveraging their brand equity in their field, the idea was presented to rename and rebrand the company to
DAVY communications, with a new look and style to all their marketing materials.
RESULTS
The new brand identity made DAVY communications more recognizable and memorable to clients and prospects and improved client perception and engagement due to a more relatable and well received brand presence.
The Dog-Ear in the D
symbolized the tradition of printed policy manuals being “dog-eared” for future reference of a procedure. Creating not only a nod to organization of documents but a nod to the tradition of printed corporate manuals and documentation.
BEFORE
AFTER
