Milton Youth Soccer Club (MYSC) home of the Milton Magic widely praised for its fun atmosphere and excellent players and coaching staff, has become the number one youth soccer program for young people of Milton.
The MYSC competitive league is among the best in the province with Milton Magic players going on to play on the national and international stage.
This year marks the 55th Anniversary of the Milton Youth Soccer Club. It was time to give an update to this legendary Soccer Club by cleaning up its presentation to the community and the world.
During discovery, we met with players and coaches, old and new to develop a new position that held true to the history of the club.
Milton Youth Soccer Club, fostering youth sport in Milton since 1968. Where kids have come to LEARN the beautiful game of soccer; DEVELOP their skills and techniques; PLAY on house or competitive team and EXCEL, in leadership, individually and in a team environment on the pitch and in life.
BANG! creative rebranded the MYSC establishing a clean look and feel to commemorate the club celebrating 55 years to its stakeholders in a very pronounce and elegant way.
The rebrand of the Soccer Club’s logo represents over 5 and a half decades of passion, dedication, and teamwork with each point of the star symbolic of this milestone.
Marketing Strategy / Creative Direction / Art Direction / Graphic Design / Copywriting / Video Production / Media Management / Social Media Strategy / Advertising / Special Event / Consultation
“The new look and feel of our 55 year rebrand was showcased in various media from local print media, digital media, distribution of door hangers, postcards, way finding, banners, reskinning of our website to the selection of our new uniform kits and swag.
BANG! creative has increased MYSC brand awareness and re-engaged the community, expanded our reach resulting in an increase for 2023 Outdoor House League registration by over 50%.”