P&I Taxperts, an independent accounting and bookkeeping consultancy was ready for a change from their existing look and feel as their existing brand did not represent the company’s business objectives. It was time to update their brand to a more professional design so they could go after the small business and entrepreneurial clients they desired. BANG! creative developed a brand and new positioning, website and strategy for continuous ongoing design and marketing support.
We took them through our methodology process: discover, develop and enlighten. During the discover phase, we asked where they wanted to be and who they wanted to be like. We then analyzed local competition and to identify opportunities to present the brand and set it for future success. We reviewed their current name and marketing material to see if there was any brand equity we could leverage. Priya (the P in P&I) became the main focus in the brand position.
Focusing on the wordmark PRIYA, a unique and contemporary design was developed; the addition of a friendly colour palette created a professional and approachable sense to this accounting firm. The natural triangle shape between ‘I’ and ‘Y’ in the wordmark anchors elements throughout the brand design through print and digital communications.
– Logo and brand positioning
– Website
– Business Card
– Printed Promotional
– Branded Elements for Social Media
RESULTS
After launching the site, promotional cards were sent out to a small group of targeted people, we also ran a digital campaign to help promote the business. Tho brand new and no real benchmark to compare to appointments were booked and connections made within the first week. Comments received, back from the client was positive, they felt empowered and professional looking. The rebrand gave them the confidence to present to clients they had previously not had the opportunity to do.
Brand Development / Marketing Strategy / Project Management / Creative Direction / Art Direction / Graphic Design / Photography / Copywriting / Media Management / Social Media Strategy / Advertising / SEO & PPC Campaigns / Consultation
