As an incubator for young entrepreneurs, Milton’s Education Village Innovation Centre is focused on the synergy created when different points of view, thought processes and professional expertise are brought together in an environment, which nurtures creativity and innovation.
The icon developed for the Innovation Centre represents how varied, yet parallel interests, (represented by the bringing together of different sized, double rings—each travelling on a different axis), intersect to become part of the larger, dynamic ‘collective’. Anchored to a much more understated word-mark, the overall design works well as a ‘collective’, but has added flexibility to be used singularly as just an icon, or expanded to include the icon, word-mark and the ‘knowledge lives here.’ tagline.
In addition to the brand identity developed for the Milton Education Village Innovation Centre, BANG! creative® developed a consistent and cohesive look and feel throughout the Innovation Centre’s way-finding to the design and development of their online presence at mevinnovationcentre.ca. The recognizable features of the Innovation Centre’s identity, environment and online presence can be sustained and built upon for years to come.
BANG! creative® provided the following services:
Brand Development / Visual Identity / Marketing Strategy / Creative Direction / Art Direction / Graphic Design / Copywriting / Typography & illustration / Project Management / Brand Messaging