In some professions, the popular opinion is that the customer is always right… In fact, Harry Selfridge himself coined the phrase “the customer is always right” more than a century ago. As the proprietor of London’s Selfridge’s department store, he built a business around the idea that retailers should listen to their customers and provide excellent service. It was actually a novel notion at the time, when many businesses actively sought to mislead customers to make a sale!
The thing is, this phrase was never meant to be taken literally. The customer is decidedly NOT always right. We think even Selfridge himself would have (politely) told a customer who walked in and asked for a 85% discount to get lost?
The same is true in #Marketing. While a good agency owner will always seek to fulfill a client’s desires and incorporate their preferences and ideas into the mix, the marketing agency is the ultimate authority on marketing matters – no matter what. We devote our careers to the ins and outs of the ever-evolving marketing industry. Trust our expertise, and keep your focus on managing your business while we focus on making you look good!
#StrategyByDesign #ThinkFirstDesignSecond #Branding #Creative #Agency #BANGcreative #WeMakeYouLookGood