The Customer Is Not Always Right
In some professions, the popular opinion is that the customer is always right… In fact, Harry Selfridge himself coined the phrase “the customer is always right” more than a century ago. As the proprietor of London’s Selfridge’s department store, he built a business around the idea that retailers should listen to their customers and provide excellent service. It was actually a novel notion at the time, when many businesses actively sought to mislead customers to make a sale!
The thing is, this phrase was never meant to be taken literally. The customer is decidedly NOT always right. We think even Selfridge himself would have (politely) told a customer who walked in and asked for a 85% discount to get lost?
The same is true in #Marketing. While a good agency owner will always seek to fulfill a client’s desires and incorporate their preferences and ideas into the mix, the marketing agency is the ultimate authority on marketing matters – no matter what. We devote our careers to the ins and outs of the ever-evolving marketing industry. Trust our expertise, and keep your focus on managing your business while we focus on making you look good!
#StrategyByDesign #ThinkFirstDesignSecond #Branding #Creative #Agency #BANGcreative #WeMakeYouLookGood