Branding Is The Process Of Connecting Great Strategy With Memorable Design

It requires a delicate balance of strategy and graphic design to uncover what’s truly unique about a brand, and effectively tell that story to the marketplace.

A good branding agency will dig deep with business owners to determine “Why should customers come to you rather than anybody else? What makes you unique?”

This builds the basis of a communications strategy that will drive the direction of the creative design brief. The next step is getting the wording absolutely right – crafting the copy that summarizes the brand and its proposition.

The client then has their first tangible piece of collateral – something that, if they had just asked for a logo design, they would never have had!

In the words of author and educator Jef I. Richards, “Creative without strategy is called ‘art’. Creative WITH strategy is called ‘advertising’.”

Want to read more? Check out the 9 Best Cleaning Visuals with Pristine and Flawless Designs

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