The BANG! creative® team is pleased to have had the opportunity to work with Ontario Winery, Pelee Island, in developing a new look for their ECO wine bottles. The new labels hit shelves this month at the LCBO replacing the existing “Eco Trail” labels.
The primary focus when developing these labels was to develop a clean, simple, yet elegant design. The name has been condensed from Eco Trail, to simply ‘ECO’, which phonetically has strength, and is easy to remember. The word mark is a composite of flora and fauna silhouettes, with everything from birds, mammals and amphibians, to ferns, trees and berries. The (Pelee Island) cricket frog has been retained on the label, (as a die cut silhouette), linking back to the original design and the significance of the island as a special habitat for unique species.
Pelee Island is an award-winning winery, operated by one of Canada’s winemaking pioneers. Pelee Island currently has many delicious wines on the shelf at the LCBO, and the BANG! creative® team is excited to continue working together with Pelee in the future. Keep your eyes open for ECO and other Pelee Island wines next time you are at the LCBO!