“I just need a new logo” is a phrase we hear all the time from prospective small-business clients and start-ups. There is some truth to the statement…your brand may need a logo/word-mark in order to become the front line of your visual identity. But you don’t JUST need a logo.
Time and time again, our clients find success working with us on developing a marketing strategy and brand identity. We sit down for many hours and discuss where the brand is, where it needs/wants to be, and how to get there. Then and only then can you translate those thoughts into a long lasting visual asset.
Your brand is more than just a logo, it resonates who you are as a company and professional, and strengthens trust in your products and services. So why bother with a one-off, stand alone logo with no connection to your brand identity? Some people just don’t understand (thats why we’re writing this blog!), and some people are just looking for the least expensive option.
Spend the time. Spend the money. And get yourself more than JUST a logo.