As an established, professional make-up artist, Greta Medley turned to BANG! creative® to freshen up her brand and promote her versatility. Choosing to align herself closely to the cosmetics’ sector, her aim was to reflect the same degree of simplicity and polish associated with (cosmetic) giants, such as MAC, L’Oréal and Lancôme. While make-up artistry can run the gamut from stage and television, to commercial advertising and personal, the underlying reality is you have to have a certain ‘touch’ and a high degree of control.

With this in mind, BANG! creative® positioned GRETA with one firm belief; ‘The true mark of a sophisticated, elegant look can be measured in the subtle blending of colour with the natural undertones unique to each individual’. This simple premise became the catalyst to drive a brand footprint which hits all of the necessary touch points, as they relate to fashion, cosmetics and a high degree of professional style and expertise.

The rollout included simple, yet tasteful, print collateral, along with a ‘to the point’ online presence, allowing GRETA to quickly, yet economically, elevate her brand and brand awareness.