Keeping your customers and clients happy seems like simple advice, but it’s critical to your marketing strategy. Its great to be able to bring new people through your door with heightened awareness of your brand, but the truth is that customer retention is a lot more cost effective than acquisition. Marketing may bring people into your business, but making them happy will keep them coming back again and again, so take the opportunity to wow them everywhere you can!
Today’s customer is an empowered one – they have more choice than ever. Trust is increasingly important. An amazing customer experience with above and beyond service can be the deciding factor.
In fact, great service is so crucial that 98% of respondents in a recent Kissmetric survey said that customer experience is in the top 3 factors to decide whether or not to buy from you.
Remember: happy customers and increased revenues go hand in hand! 😄✅