Direct Mail Isn’t Dead…Yet.
Put your brand in your customers hands. Our clients keep telling us “Direct Mail is dead.” “Nobody reads their mail anymore.” “Nobody reads the Newspaper.”
But the fact of the matter is, although less people may be reading it, Direct Mailers deliver some of the highest brand engagement available. When you pick up or receive your mail, what is the first thing you do with it? Throw it out? Maybe. But research* shows that when people receive mail that is relevant to them, they do a whole lot more:
- 7 in 10 read the direct mail they receive
- 8 in 10 display mail that interests them in their home
- 7 in 10 share mail within their home
- 3 in 10 save the mail they read
Millennials, Baby Boomers, and everyone in between will interact with Direct Mail pieces, every day. The key to making these pieces relevant? The content. Thats where we come in. To learn more about engaging your customers through relevant and strategically designed Direct Mailers, give us a call at 905-636-9393 or email us at learnmore@creativitygoesbang.com.
*Consumer Engagement with Advertising Mail conducted by Harris-Decimal, June 2015.
